New Urban Outfitters item goes too far

With a new season coming around, a new season of fashion comes with it. As I was online shopping, looking for a new outfit to wear this fall I came across a sweatshirt on Urban Outfitters. To no surprise the new sweatshirt has caused some serious backlash amongst many people.

The new sweatshirt (pictured below) appears to be a blood-splotched Kent State University sweatshirt. This causes controversy for obvious reasons, as in May 1970 four students were gunned down by the National Guard during a Vietnam War protest. You can’t make this stuff up, and obviously the University had something to say about Urban Outfitter’s sweatshirt idea.

Urban Outfitters' bold new sweatshirt

Urban Outfitters’ bold new sweatshirt


From :

“We take great offense to a company using our pain for their publicity and profit” the university said in a statement Monday. “This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.”

The sweatshirt went for sale on Urban Outfitters’ online store for $129 and was bought. The sweatshirt is now being attempted to be sold on ebay for more money.

No matter what you say about the sweatshirt being sold by Urban Outfitters, one can’t help but think how insensitive it is to try and market a tragedy still fresh on the minds of a lot of Kent State University alumni, alumnae and students.

While Kent State University was quick to respond, we are still waiting to hear the motives of Urban Outfitters as to why they wanted to sell this sweater. Let’s just hope the newest fashion trend is not donning blood splotched sweatshirts to remind those of terrible tragedies.


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